Website Development.

The questions below are a good starting point for your new or redesigned website.

Audience and Desired Action

1. What is the primary action the user should take when coming to your Website (call for more information, become a member, search for information)?

2. Describe a typical user your Website should target. How often is the user online, and what does he or she generally use the web for?

3. What are the key reasons why the target user chooses your business?

Reasons for Redesign

1. What are the main reasons you are redesigning your Website (outdated Website, expanded services, different audience)?

2. What are your primary online objectives with the Website? What are your secondary objectives? Please include both long and short-term goals.

3. What is the main problem you hope to solve with the Website? How will you measure the success of the solution?

4. What existing strategy (both on and offline) is in place to meet the new objectives?

Content

1. Will this Website use existing content from the current Website? If so, what is the source, who is responsible for approval, and has the content been audited? If not, will you be creating content in-house or relying on an outside vendor?

2. Describe visual elements or content that should be utilized from your current Website or other marketing materials (logo, color scheme, navigation, naming conventions, and so on).

Goals

What is the primary goal of this project?

What are the secondary goals of the project?

What are the long-term goals?

Marketing

1. How do most people find out about your current Website? What methods of distributing the Web address already exist within the company?

2. Briefly describe your short-term plans (specifically, for the Website redesign and the 12 months following launch)?

3. Do you have an existing or planned marketing strategy in mind to promote this Website redesign? If so, please describe.

Promotion

1. How will the user know the Website has been updated? Will there be email announcements or specials tied into the Website updates?

2. Who will be responsible for continued search engine and keyword updates and submissions? How often will keywords and META tags be revised?

Communication Strategy

1. What is the overall message you are trying to convey to your target audience?

2. How will you convey the overall message? For example, effective messaging through copy, directed path towards goal, specific offer on home page.

3. How will you measure the success of the redesigned Website? Targeted Message State a single-minded word or phrase that will appropriately describe the Website once it is launched.

Call now 704.651.0585 or email Paul@PaulGoda.com